McFarlanes is a multi-faceted Retail store that combines True Value Hardware, a Just Ask Rental Center, Ag and Power Equipment Parts and Service and more.
McFarlanes' TrueValue Retail Center is a fully stocked Hardware store, Just Ask Rental Outlet, as well as a Bridgestone/Firestone Tire Center, an Ag Parts and Service Center, a Power Equipment and Ag Implement dealer and a third generation family owned business that wants to help you solve your homeowner and Farm Industry needs and problems.
McFarlanes' is a third generation owned and operated family business. Started in 1917 as the Wisconsin Tractor Corporation by Earl McFarlane then carried into the second half of the 20th century by his three sons - Bob, Jim, and Chuck. Currently operated by Bob's two Sons John, and Dick, Jim's son Stan, and Chuck's son Tom.
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