Toronto based and family owned since 1945. Specializing in diamonds and gemstone jewellery.
Our story begins in September of 1945 on Toronto’s Danforth Avenue. Sixteen year-old Gordon Edwards Senior was searching for a shop on the Danforth to advertise his radio repair services. Kindly, watch repair shop owner, Llewellynn Davies, invited him in to advertise in his shop. Together they built a partnership that would last for 60 years and a passion for jewellery and customer service that has continued since 1945.Our store is our backbone. We are very proud to be family owned and operated and stay loyal to our customers and neighbourhood. Following in Gordon Senior’s footsteps, his son, also named Gordon, took over the store in 1990 with his son, Adam, following suit. The original contract and store-front signage can still be found hanging on the wall of our store today.
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