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This Is It

  1. Milwaukee

Reviews, get directions and information for This Is It

This Is It
"This is It opened in 1968, and is proud to be the longest continually operating queer bar in not only the city, but in all of Wisconsin. This Is It is a neighborhood bar that welcomes everyone. Whether you're a long time regular, new to the community or scene, or visiting Milwaukee for the first time, This Is It is a place where you can feel comfortable and welcome. Located within walking distance to many downtown hotels, attractions, festivals, and nightlife. Come and be part of our family!"
Address: 418 E Wells St , Milwaukee 53202, WI, US
Phone: +1 414-278-9192
State: WI
City: Milwaukee
Zip Code: 53202


Opening Hours

Monday: 15:00-02:00
Tuesday: 15:00-02:00
Wednesday: 15:00-02:00
Thursday: 15:00-02:00
Friday: 15:00-02:30
Saturday: 15:00-02:30
Sunday: 13:00-02:00

Update Info

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Reviews
Came all the way from Austin to Milwaukee to visit my partners family and we had to go to This is it! We came during Happy Hour and Jazz was our bartender. She was SO friendly and told us fun facts about the place. We got photos with Trixie’s septor and everything! Can’t wait to come back here!
I really do love the drag shows here, the only reason I give it three stars is the size. It’s kind of an awkward building and there’s a big wall dividing the stage area from the bar area- there are two bar areas though and two bathrooms. The dance floor can be really fun and there is a back ally thats nice to visit when it gets too crowded.
This is one of the most welcoming and fun environments I’ve ever experienced. The bartenders Jaz, Darnell, Angel, Jacques, Amani, Raspberry and Tyler to name a few! make you feel like family and are so accommodating and kind. I recommend this establishment to all my friends and I know anyone who comes here will have the time of their lives.
Many people consider this establishment a tourist trap. You may be disappointed if you’re a visitor. Filthy and unsafe. If their ceiling and vent covers look like that, can you imagine how their tap lines look? . This looks like Fruit Fly City. Additionally, this place has a horrid smell permeating the air as well. Imagine a perfume of a mixture of their unsanitary bathrooms, stale beer, and the mold/mildew that lives in their leaking ceiling. Combine this with the dust that lives on most of their upper surfaces and whatever hides in the hideous old red carpeting covering their walls. Just pass it up…so many better options in the area.
On our weekend trip to Milwaukee we checked out This Is It because we saw there was a drag show on Saturday night. We got seats at the main bar and were lucky enough to have bartender Tony taking care of us all night. Tony was so fun, funny, and attentive, he completely made our night! All of the staff were working really hard! We also really enjoyed the fact that we could watch the drag show on TVs even though we were in the other room. Fun times overall and we’d go again if we’re in town!
Not a bar person, been like 9 years. But we traveled from the dells to do the museums and this was close to the hotel so why not : I had so much fun!! The workers seemed nice but one stood out I wish I could remember his name. He was walking around with a tray of shots this last Saturday and was so amazing!!
been coming here since i was 18 on wednesdays for the drag shows : my fave place depending on the night/dj. staff is usually very nice, even on super busy nights. love the 2.4.1 deals. the last couple times i’ve come alone people have been rude. when i don’t bring my partner i get a side eye. mostly from other patrons but last time one of the bartenders totally avoided me it wasn’t on a busy night either, there were like 10 people max. at least the 2nd one was nice, sadly i don’t remember their name! thanks for making my night.
Rude staff! Will write in a tip for you even after tipping cash. tipped cash despite only having 2 drinks tried to talk to the rude staff to inform of an over charge. And then bank informed me of a $20 adjustment meaning they wrote a tip in, paid because I just wanted to leave due to the safety concerns. The same 3 songs are played. Patrons being assaulted by homeless people and no security or cameras. Friend was slipped something once and when brought up to the staff they responded by saying “not my problem” who knows could have continued that night!! Very scary! You walk in happy and walk out feeling like complete garage I will no longer be frequenting this establishment and would advise all of you not to as well. You’ll be over charged, scammed and out your life at risk
One of the best Drag Shows in town with something different ever night for new and old customers
Overall a great bar, love the bartenders. They’re very sociable and love the remodel of the place. Will definitely venture out again when I’m in the downtown area.
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