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"This is It opened in 1968, and is proud to be the longest continually operating queer bar in not only the city, but in all of Wisconsin. This Is It is a neighborhood bar that welcomes everyone. Whether you're a long time regular, new to the community or scene, or visiting Milwaukee for the first time, This Is It is a place where you can feel comfortable and welcome. Located within walking distance to many downtown hotels, attractions, festivals, and nightlife. Come and be part of our family!"

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