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Brunel Jewellers

  1. Simcoe County
  2. Port Mcnicoll Jewelry Store
  3. Wyebridge Jewelry Store

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"Sheldon East Fine Jewelry creates custom jewelry that holds an emotional meaning, much more than an everyday adornment. Our astonishing one-of-a-kind designs become a part of your life by reflecting your characteristics & lifestyle. Sheldon East owner Sheldon East is an expert jeweller who works passionately to create distinctive fine jewelry for each customer individually.Sheldon was raised in Midland - Penetanguishene, where the business is situated. He is a multi award winning designer goldsmith, and his educational training was gained from successfully completing the jewellery & metals technician course from Georgian College.At Sheldon East we can create your special piece in almost any arrangement you dream possible using an arran"
Address: 228 King St, Midland, ON L4R 3M2, Canada
Phone: (705) 526-0001
State: Ontario
County: Simcoe County
Zip Code: L4R 3M2


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Reviews
I'm not even sure where to begin when it comes to describing not only Sheldon's work but his genuine personality and customer service. I don't trust anyone else with custom jewellery pieces; the way Sheldon can bring life back into heirlooms, or create something so unique and special... he truly has a gift! Our small town is so lucky to have such a humble GEM of a guy. Sheldon created my engagement ring and was able to extract the tiniest diamond from my late great grandmother's ring to include inside my band. He then created my wedding band - custom to match. I've just received my 10 year anniversary band another custom piece to match the set and every time, I'm blown away. I've been staring at my hand non-stop. If you're curious, I encourage you to just stop in his store. There's honestly nothing he can't do!
I was gifted my grandmothers ring and a series of unfortunate events lead it to be stepped on, flattened and the ruby lost. After searching for a Jeweller with consistent good reviews we brought it here. Sheldon was very sympathetic and ensured me I was leaving my ring in good hands. The price was extremely fair, he had to rebuild the ring with intricate settings, and replaced the ruby. I was blown away, it looks the same as when I was gifted it, but he made small improvements that elevated the look 1000 times! Exceptional service and skill, will recommend to everyone.
Sheldon is an amazing jeweler who puts his heart into his work. I have know him for over 30 years and trusted him with my mother in laws heritage ring. He worked with me to create something new and amazing using her old ring, while still keeping my mother in laws sole in the design. He went above and beyond anything I had expected. Simply amazing.
I can’t even begin to express the emotion I am feeling right now After two years looking at my broken rings, I am finally able to wear them again I was heart broken at the thought of never wearing them again. That was until I met with Sheldon East, he was able to use most of my original rings, and in celebration of 20 plus years with my amazing husband, we added some diamonds and the most beautiful, meaningful rings were created Sheldon, what you have done for us, cannot even be put into words. My ring represents so much, a journey that has not always been easy, but a journey my husband and I have walked together. These rings represent that even though things have been thrown our way, that would have broken others, we have remained stronger then ever, we remain as one Sheldon, you our a huge part of our journey, and we thank you and feel truly blessed If anyone needs anything, Sheldon is your go to. He truly cares about those he serves, and works with you to create beautiful pieces that tell your story
Absolutely IN LOVE with my wedding set. The engagement ring is so unique and exactly what I had hoped for and he made the diamonds on the wedding band match perfectly with the ones on the engagement ring. Efficient communication, timely and such a pleasure to work with. Thank you Sheldon for making my vision come true
Sheldon designed and created our custom engagement and wedding bands 14 years ago and we have never gone to another jeweler since. My husband went to him with an idea drawn on a napkin and Sheldon made his idea come to life. For our wedding bands he hand picked the diamonds, sending several back to the supplier before settling on the perfect ones he would use in the bands. 14 years later I get compliments regularly on my rings because they are so stunning. His craftsmanship , attention to detail, creativity and dedication is impossible to beat, but we would actually keep going back to his business regardless of it because his customer service is SECOND TO NONE. At Sheldon East Jewelry you get treated like family. Always greeted with a smile and every transaction is met with enthusiasm and passion for his work. Tasked with creating 4 custom necklaces for my bridesmaids, he brainstormed with me until we achieved my vision. I always leave the store a happier person. You are a lucky person if you've ever had the good fortune of meeting Sheldon East, and even luckier if you've had the privilege of doing business with him. I have since moved 2 hours away from Midland and would never dream of going anywhere but Sheldon East Jewelry for all my fine jewelry needs.
I showed him the ring my fiance wanted and he made it perfectly but customised to what I asked. He was very helpful with picking the right stone and options to make it just a perfect ring. My fiance was completely blown away by it. I will definitely recommend Sheldon to anyone that asks for a jeweler.
We had Sheldon make this anniversary ring for my wife and he totally went above and beyond. He blew us away with the quality and exceeded our expectations in every way. We will definitely be having him make us more jewelry in the future. Everyone in town should use Sheldon for that special piece!!!
Sheldon recently redesigned my wife's engagement ring to include not only a halo of diamonds, but also a halo of garnet stones our children's birth stone and her original engagment diamond. My vision for what I wanted was surpassed with what he created. Not only am I thrilled with the ring, but my wife is too. Thank you Sheldon for creating a ring that represents our entire family. You are extremely talented.
There is no other person I would trust our jewelry with. Sheldon created amazing custom pieces for my wife and myself. He was also able to help me find other beautiful pieces at amazing prices. He’s amazing to work with and always tries to make sure you walk away smiling or crying tears of joy in my wife’s case
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