Blue Jellyfish SUP Adventures

Founded in 2016 by Pam Martin, Blue Jellyfish SUP Adventures is a stand-up paddleboarding (SUP) company with a deep-rooted love for the ocean. This passion fuels our mission to connect people with the sea through awe-inspiring SUP experiences.


Our adventures are designed not only to thrill but also to foster personal growth and build confidence in mental and physical abilities. We believe in empowering a passionate, positive, and supportive community of paddlers, creating a space where horizons expand and bonds between individuals, communities, and the oceans are strengthened.


Pam's journey with paddleboarding began in 2010 and it was love at first paddle. Today, she is a certified Paddle Canada SUP Basic & Advanced Flatwater Instructor and a Coastal Touring 1 Instructor. A graduate in Marine Biology from the University of Guelph and Commercial Photography from Sheridan College, Pam's aquatic pursuits have spanned from childhood canoeing and competitive sailing to sprint canoe/kayak racing and long-distance Outrigger Canoe racing. These experiences culminated in her discovery and enduring love for SUP.


Blue Jellyfish SUP Adventures is proud to be a global leader for the Girls on Boards program, providing young girls with opportunities to learn and experience various board sports. We're also a significant sponsor of Oceans Week Victoria, an initiative that fosters community engagement and supports ocean-inspired events on southern Vancouver Island.


Safety, technical skills, and fun form the core of our approach, ensuring a positive and supportive environment for all participants. Our goal extends beyond sharing a love for paddling; we strive to foster connections between people and the sea through ocean literacy.


Our commitment to causes aligned with our values manifests in various ways:



Pam serves on the organizing committee for Oceans Week Victoria, dedicating time, donations, and staff to the event.

As a licensed provider for Girls On Boards, Pam enables young girls to experience paddleboarding for free.

We sponsor a tank at the Ucluelet Aquarium and have sponsored two sea turtles through Tortuga Creative.

We participate in citizen science projects that benefit the oceans.

We offer free events like social paddles to foster community in an affordable way.


At Blue Jellyfish SUP Adventures, we're more than just a SUP company - we're a community of ocean lovers dedicated to preserving and sharing the magic of the sea.

"Looking to explore the ocean and learn all about paddle boarding? Blue Jellyfish SUP Adventures is here to help! Our experienced guides will teach you everything you need to know, from proper techniques to reading the currents and winds. Not to mention, you will also learn a thing or two about local marine biology! So come join us for an adventure you wont forget."